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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

来源：CNBC发布于 2026-09-01

The U.S. livestream shopping industry is forecasted to reach nearly $20 billion in sales this year, more than double that of 2024, according to eMarketer. Apps like TikTok and Whatnot are drawing more...

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